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The rapid growth of online marketplace sales leaves small business owners and entrepreneurs asking one question: to sell or not to sell on online marketplaces?
Today, there are hundreds of “best” sites to sell online you’ll come across when running an online business. Some are focused on specific niches, like video games and tech. Others allow retailers to sell anything from clothing to books to furniture and beyond.
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While there are benefits to selling online through marketplaces, it’s important to consider factors such as commissions and transaction fees to find the best platform for you.
In this guide, we’ll walk you through some of the best online selling sites, the benefits of starting your own online store, and how using both can help reach new customers and make more online sales.
Starting an online store may seem like a challenging task, but it can be rewarding and incredibly profitable when done right. The only drawback is that you have to market your own business and get people onto your site. Building a brand can also take some time.
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The major advantage is that the profit is yours. You don’t pay endless fees on each sale or have to abide by any rules but your own. If this sounds interesting to you, here’s what you can do to build your own website from scratch.
Is the easiest and most reputable way to create your own store. As an ecommerce platform, one of the top online sites to sell, makes it easy to get up and running without tech skills or a huge budget. To date, powers over one million businesses and is known for its affordable prices, professional designs, and useful marketing tools.
If you want to use a website builder tobuild a website, you can choose from over 100 templates with built-in features. With , you get your own website, blog, SSL certifications, abandoned shopping cart recovery, and many other beginner-friendly marketing tools. You can sell stuff on your website, across multiple marketplaces like Amazon or eBay, and create personalized shopping experiences that lead to more sales.
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Additionally, there are over 4, 000 free apps you can use to extend your site’s functionality and successfully sell online, including SEO . Use our Store Launch Checklist to get set up today.
As global ecommerce sales continue to grow, it’s no surprise to see Amazon on a list of best online selling sites. As the top ecommerce company in the world, Amazon’s fiscal numbers show that it made $127.1 billion in revenue in the third quarter of 2022, a 15% increase from one year prior. It’s reported that Amazon sells over 400 products per minute, providing sellers with an active, built-in audience to sell to.
How has Amazon become the best online selling site? People have come to trust Amazon and the things they buy on its marketplace. Amazon is known to vet sellers and remove fake products. It also delivers items in as little as one day (in some areas) through Amazon Prime. And it has great prices and deals that people love, which is why they continue to do their online shopping there.
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The cost to sell on Amazon depends on your plan, product category, fulfillment strategy, and other variables. At minimum, you’ll pay $39.99 per month for a Professional seller plan (plus the additional selling fees mentioned above). This plan is good if you want to sell more than 40 units per month, advertise your products, qualify for top placement on product detail pages, and need advanced selling tools like APIs and reporting.
Chances are you’ve come across eBay once or twice in your day. It’s the original best place to sell merchandise online, having been online since 1995. eBay has over 1.3 billion listings and 182 million users worldwide, according to the latest eBay statistics.
You can sell anything on eBay, from everyday items like shoes and watches to weird stuff (yes, that’s a product category) like popcorn-scented pillows, bottles of air, and vintage ’70’s hand chairs. Browse through the what’s sold told, and you’ll be amazed to see what kind of item sells.
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If you plan to sell on eBay, take the online selling site’s selling fees into consideration. It charges a non-refundable listing fee for each product and another insertion fee if you list the same items in two different categories. It also charges a final value fee (usually between 10%–12%), calculated as a percentage of the total amount of the sale, including any shipping and handling charges.
Similar to Amazon, eBay is one of the best sites to sell online because it has a massive audience you can sell to, it’s fast, and it can make a good additional sales channel for your online store.
Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.
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Bonanza is a fast-growing online marketplace based in Seattle, Washington. It’s one of the newer online selling sites, but is quickly becoming a popular eBay alternative. You can sell pretty much anything on the platform, and it receives over 5.1 million monthly visits to its website, according to SimilarWeb.
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Think of Bonanza as the middle ground between the best online selling sites Amazon and eBay. There are more unique and handmade items for sale on Bonanza than on eBay, but fewer branded names than on Amazon. For example, you can sell the latest Nike Air Max model or a handmade one-of-a-kind copper necklace and find active buyers for each. Buyers can add products to their cart for a set price or negotiate an offer with you through the platform.
Bonanza charges you nothing to list your products on its site. It only takes a small percentage of your final sale price after you sell. And since many Bonanza sellers also have their own online stores, you can integrate Bonanza with platforms like to manage and sell products more easily.
Ruby Lane is a newer online marketplace for vintage and antiques, but it’s giving big online selling sites like Etsy a run for their money. Ruby Lane was voted number one of top online sites to sell for 2019 in an EcommerceBytes survey. Selling on Ruby Lane gives you access to highly targeted buyers for categories like antiques and collectibles, vintage and art, dolls, and jewelry.
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Fees and payments are straightforward, too. It’s free to set up and list your products. But you need to pay a monthly maintenance fee of $54 for up to 50 items. This fee changes the more items you list on the platform. In addition, Ruby Lane charges a 6.7% service fee based on total purchase order, capped at $250.
Whether you’re an antiques and collectibles store owner or just want online selling sites, Ruby Lane is a good place to connect with passionate buyers.
Etsy is one of the best selling sites for handcrafted and vintage items. In 2015, it began including maker-developed manufactured goods, but only for select accounts on the marketplace. As of Q2 2021, there were over 96 million buyers on Etsy, making it a lucrative way to start selling online.
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You’ll be charged a $0.20 listing fee for each item you sell on Esty. Listings expire every four months. So if your item doesn’t sell and you renew the listing, you’ll be charged an additional $0.20. When you make a sale, you’ll be charged a transaction fee of 5% of the display price, plus the amount you charge for shipping and gift wrapping.
If you’re new to online selling sites, Etsy can be a great place to sell your stuff. You’ll get access to an active buyer network, a pop-up storefront, and tools to help market your business on the platform.
Chairish is an online consignment shop made for high-quality home decor and furniture. It takes minutes to list an item (for free) on Chairish, and depending on your seller plan, between 70% and 80% of the selling price goes back to you.
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The coolest thing about Chairish is that it’s totally free, unless you sign up for its Elite plan, which goes for $149 per month. You list your stuff, then Chairish’s curatorial team reviews your listings to ensure they meet the marketplace’s standards. Then they edit your product photos and take them live for you. They also handle shipping, so you never have to worry about logistics when selling on Chairish.
If you have design-oriented furniture or home decor to sell online, this is one of the best online selling sites for you. It can quickly land your business in front of ideal collectors and buyers to make more sales online.
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